Foreman is the marketing system that fixes that. It builds your plan, then runs the whole operation off the job photos you already take. Content, local search, AI search, Google, reviews, and the follow-up that turns estimates into jobs. You run it in under 30 minutes a week.
Every finished job is marketing you already paid to create. The before, the process, the result. Right now most of it sits in your phone, because posting consistently, on the right platforms, with a reason behind it, is a job. You already have one.
So it starts from zero every time. What do I post. Where. How often. By week three you've stopped. That's not a discipline problem. There's just no system underneath it.
What you've already tried:
You've seen the advice in the Facebook groups. "Just tell AI to write your captions." So you tried it, got something that sounded like a robot, and still had no idea what to post next week or which platform actually matters. A prompt gives you a caption. A system gives you a plan.
On install we load your voice, your brand, your service area, and your best customer. Everything it makes from then on sounds like you.
Before it writes a single post, it builds your marketing plan. Which channels. What to post. How often. And why each piece moves you toward more jobs.
Then it executes. Content, video, local and AI search, Google Business, reviews, and estimate follow-up. Consistent, and in your voice.
Your part: drop in job photos, say what the job was. You or someone on your crew, in under half an hour a week.
Not a caption tool. The full marketing operation a growing flooring business needs, running off the photos you already take.
The strategy underneath it all: which channels, what content, what cadence, and the reason behind each one. Most flooring businesses have never had this.
Instagram, Facebook, TikTok. Posts, carousels, stories, captions. Built for flooring, sounding like you, not an agency.
Reels, Shorts, before and after reveals, text-over-photo clips. From the same job photos and footage you already capture.
Local SEO and project write-ups for "your city flooring," plus showing up when homeowners ask ChatGPT and Google AI for a contractor.
The profile that wins local search, the review ask at the right moment, and replies that make you look like a pro. Content gets you seen. This gets you chosen.
Estimate follow-up, past-client reactivation, referral asks. The jobs you're losing by not following up.
This is the system we built and ran at Excelsior Concrete Coatings, our own decorative flooring company.
We also build versions of this system for companies well outside home improvement. Look us up, you'll see. This isn't a flooring trick. It's how growth actually gets built, tuned for your trade.
The guarantee: we install it together, and if it isn't doing what we showed you by the end of week one, you get your money back. No hoops.
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Under 30 minutes a week. You drop in job photos and say what the job was. That's your part. You or someone on your crew can do it. The system handles the writing, the formatting, the platform decisions, and the plan behind them.
No. We install it with you on a call and set everything up. After that, your only job is dropping a photo in a folder and telling it about the job. If you can text a photo, you can run this.
A prompt gives you one post. It doesn't know what to post next, which platform matters, how often to show up, or why. Foreman builds you a plan first, then runs the whole operation, all tuned to your business. That's the difference between a hammer and a set of blueprints.
The strategy is proven. It's what we ran at our own flooring company and what we build for larger companies. The only thing that makes it fail is not posting. That's why we run your first week with you and back it with a money-back guarantee on week one.
It runs on Claude, which is about {{ CLAUDE_PLAN }}. That's the only recurring cost, and it's less than a single boosted Facebook post. No retainer, no software stack, no agency.
The full system, your marketing plan, a live install, your first week of content built together, and the whole operation: content, video, local and AI search, Google Business, reviews, and lead follow-up. It's yours to keep and run.
Twenty minutes to see if this changes that for you. Free, and you decide after.
Book the walkthrough →